ExxonMobil Digital Signage
How one of the world's largest energy companies uses digital displays across 21,000+ stations. Fuel prices update so fast, the signs need to keep up.
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How ExxonMobil Actually Uses Digital Signage
It's about more than fuel prices. Though fuel prices are definitely a big part of it. A really big part.
The Price Sign Speed Challenge
Gas prices change multiple times per day. Sometimes hourly. The old way: someone climbs a ladder with plastic numbers. The new way: a centralized dashboard pushes price updates to every sign across the network in seconds. Nobody misses the ladder.
The Pump-Top Upsell Strategy
You're already standing there for 3-5 minutes. The pump-top screen knows this. It shows you the car wash deal. The coffee special. The snack promotion. By the time your tank is full, you're walking inside for 'just a quick grab.' Mission accomplished.
The Convenience Store Transformation
Gas stations aren't just gas stations anymore. They're convenience stores that happen to sell gas. Digital menu boards for hot food, promotional displays for grab-and-go items, and screens that make the roller hot dogs look surprisingly appealing. It's a science.
The Loyalty Points Reminder
Every screen at every touchpoint reminds customers about Exxon Mobil Rewards+. Sign up here. Earn points there. Save 3 cents per gallon. The displays work overtime to make sure no customer leaves without knowing about the loyalty program. Persistence pays off.
The ExxonMobil Digital Signage Checklist
What does a fully-equipped service station look like? Here's the fuel and convenience playbook.
Forecourt price signs with real-time fuel pricing (visible from the highway)
Pump-top screens promoting car wash and convenience store deals
In-store digital menu boards for hot food and beverages
Window displays attracting passing traffic
Loyalty program enrollment screens at checkout
Outdoor LED signs visible from roadways (the big ones)
Car wash bay displays with wash options and upgrades
Promotional displays for grab-and-go snacks and drinks
Payment terminal screens with loyalty point reminders
Display explaining why premium costs so much more (never)
Screen showing exactly where that squeegee water comes from (you don't want to know)
Digital Signage for Fuel & Convenience
ExxonMobil stations use digital signage for pricing, promotions, and convincing you that you need a car wash. You probably do need a car wash.
Fuel Price Displays
Real-time pricing at pumps and forecourts. Updated faster than you can say 'why did gas just go up 10 cents?'
Convenience Store Promos
In-store displays promoting snacks and drinks. Because who goes to a gas station just for gas?
Car Wash Advertising
Promotional displays driving car wash conversions. Your car is already here. Might as well.
Global Station Network
Centralized management across 21,000+ service stations worldwide.
Daypart Promotions
Morning coffee specials, lunch deals, late-night energy drinks. We know your schedule.
Loyalty Program Displays
Exxon Mobil Rewards+ promotion at pump screens. Save 3 cents per gallon. Every little bit helps.
Implementation Highlights
Roadside price signs that update in real-time—no more ladder climbing for price changes
Pump-top screens with targeted promotions based on time of day and fuel grade selected
Convenience store menu boards for hot food, coffee, and fountain drinks
Car wash promotional displays that convert 'maybe' into 'yes' while customers fuel up
Loyalty program screens at every touchpoint—from pump to register to receipt
Centralized management allowing corporate to push promotions to all 21,000+ stations simultaneously
Ready to Transform Your Station Displays?
Whether you're a single station or a national network, PosterBooking provides enterprise-grade digital signage. Squeegee water quality not guaranteed.